Web Analytics

Implementation of the measurement process (TAG):

The two models that exist to measure the behavior, logs and tags, of users on our website are studied from here. The tags, which were developed to improve the user experience during analysis, offer the opportunity to process information in real time as well as making data management more flexible.

Experimentation and testing A/B (CRO):

Conversion Rate Optimization (CRO) refers to the process of continuous improvement of tools and services in order to optimize the user experience. The testing, which is the main part of this tool, serves to know which are the most effective contents and the type of reaction that it provokes in our public

Clickstream:

The walk that the user takes through our website is what the clickstream communicates in an orderly way. From here we value the time they spend looking at the content, their behavior when buying a product and even what they like best about everything you have on the grid.

Analysis of results:

Once we have all the information collected we must think about what to do with it or how we are going to structure it to get the most out of it. At this point, we want to emphasize that analyzing the same field several times is as bad as leaving it without any analysis. We leave you with your objectives

Increase web traffic

If we set a goal of X visits per month, when it expires we will be able to see if we have achieved the objectives or if we are halfway there. From here we not only have the opportunity to see our performance, but we can also set ourselves new challenges that we know we will overcome little by little

Increase the number of leads:

Leads are the subscriptions that are registered on the website; as a general rule, contact forms add personal data from users and these are stored so that, indirectly, we can use them to send campaigns in the future. If a person has signed up for your newsletter, it's because they are interested in the topic you are working on.

Reduce the bounce rate:

Reduce the bounce rate of our visits is fundamental to positioning in Google and getting the audience you want to return to your website to achieve conversions. Quality content and responding to what the user is asking for is the most effective way to achieve these objectives, what are you waiting for to put it into practice?

Data report:

A complete data report comes when we evaluate the results we have obtained with what is reflected in the web analytics. If the numbers are not what we expected, the collection helps us to know what we have to change and where to continue as we are