We understand as SEO audit the set of technical tests to which we submit a website to establish its overall status in reference to the situation it should have for a proper SEO optimization and, therefore, a good positioning in SERPs.
But not only that, since otherwise it would be a technical SEO audit, but we must also get into other aspects to be able to advise properly, as well as knowing how to prioritize or perform all those issues that may have a greater impact on an organic level and on the income statement of our customers.
Business knowledge:
We need to know your project to know how to achieve your business goals
Industry knowledge:
We carry out a study of the keywords your users use to search for your product and/or service
SEO Competitive Analysis:
To understand which are your main competitors and the strategies they use
Product and/or service knowledge
We analyze your content to see if it fits your audience and your goals
Keyword Universe Analysis
We analyze the technical part of your project to make sure your content can be indexed without any problem
Technical SEO Audit:
We go into the detail of your external links to detect patterns and anomalies
Strategy:
We develop a strategy tailored to your project
We work to achieve our users needs. All the search engines have a series of filters and guidelines that we must know, so that our website complies with all of them and is truly the basis of our SEO strategy.
We need to invest initial time in having a complete vision of the business, so that we can decide what actions to take in time that will generate a real impact on the project.
Professional SEO Audit. Forget the idea of 2005 where a SEO audit was a simple checklist.
We must build and improve our methodology day by day: training, experimenting, testing and extracting our own working method for each type of client.
We need to attend to different areas of action:
All this will help us make decisions at all times.
Remember that the final audit document does not specify the faults found on the website, but rather proposes the changes necessary to achieve better visibility in search engines, always taking into account the profitability of the project.
In addition to an audit you will always need a technical base in SEO where your website is optimized in depth.
Within any SEO audit, we work on the SEO On Page, that is, the techniques aimed at optimizing the HTML of your website.
Persuade your potential customers. That must be the objective of every text on your website, and nowadays it is vital in every audit to analyze it.
Many times when auditing we realize that it is more economical to develop certain parts of a website from scratch than to optimize what they have developed without thinking about SEO.
We work getting real customers and results in:
Almost always. It is a work process that serves to understand your business and the real state of the project before drawing up any strategy.
It depends on the size of your website, your industry and your competition. It is a process that includes many analyses, not only the technical part.
