Online Reputation

Discretion and effective results to solve reputation problems in Google

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    1. What is online reputation?

    Online Reputation Management (ORM) is defined as the set of techniques and tactics aimed at eliminating or reducing the visibility of offensive or derogatory content that may damage the image of a company or an individual and, ultimately, may cause trust and/or business problems.

    We have worked to solve online reputation crises with public figures and corporations with absolute discretion over the last few years.

    Reputation crisis in corporations and public figures

    The most common services we have been asked to provide are the following:

    • Removal of content directly from Google.
    • Reduction of visibility of problematic content in Google:
      • Total loss among the first 100 search results in some queries.
      • Loss of positions up to the second and third page of Google.
      • Prioritization of new positive content on the first page of Google.

    2. Basic ORM Methodology

    Discovering the source of the problem:

    Usually serious reputation problems originate outside the Internet, reach the online world through social networks, the media begins to echo the issue, and eventually appear in search results.

    Who is involved:

    It is important to first assess who is involved in the problem, why it originates, whether they are right or wrong, what that reason is and try to find a way to solve it at its root.

    Scope:

    We must try to know the real scope of the crisis: how many people are activating it and what impact they can have.

    Analyze the problem searches:

    What kind of search is the one that poses a reputation problem. We will not work the same if it is the brand name, a transactional search, a local search... since the elements that appear in Google search results are different and we will have to use different strategies.

    Quantify the problem

    Evaluating the websites and 'bad' search results found we will quantify the real problem numerically in order to report the success of our actions once we get the first two Google pages to change in our favor.

    ORM Strategy

    Once we know the ecosystem we must draw up a strategy capable of causing the desired impact on Google.

    Execution:

    We will make all the recommendations that we have foreseen in the strategy created.

    Monitoring your online reputation:

    It is important to constantly monitor what is published about your business on the Internet. To do this, we provide you with different tools to monitor the mentions of your brand, products and services.

    Reporting:

    You will have a complete and clear report of the evolution of the reputation campaign.

    “Guard your reputation, not for vanity, but so as not to damage your work, and for the love of truth”.

    Henry F. Amiel

    3. Delete your Google data

    We work on online reputation to avoid that when looking for the corporate name of a company or the name of a person, this type of results appear, but it will be much more complicated and sometimes unfeasible to avoid that the direct search of the problem appears in Google.

    How and when can we request the deletion of a Google URL?

    • If the content is no longer on the source page but still appears in Google, we can request the removal of obsolete content.
    • If the content is in a URL of a Google service, you can request it here.
    • If the content is at a URL that we do not have control over:
      • If we contact the owner of the website and he agrees to remove it.
      • If it violates Google’s policies and we request it properly.
      • If you commit legal violations and we ask Google to review a withdrawal request in accordance with applicable law.
      • If you commit copyright infringement.

    4. Other SEO services that may interest you

    Link building

    An online public relations campaign is often a must in any reputation strategy.

    SEO Campaign

    An SEO campaign can be aimed at improving the online reputation of a company or an individual.

    Copywriting

    Many times we need to convince and persuade with texts and how messages are spread in order to protect and improve the reputation of a brand or a person.

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    5. Frequently Asked Questions

    What is online reputation?

    Set of techniques and strategies aimed at improving the prestige or esteem of a person or a brand in search engines.

    Is it worth investing in online reputation?

    We should not await until we have a reputation problem to solve it. When we really have that problem on our hands we will not consider whether it is worth it or not, we will want to solve it quickly.

    Cerrar

    1. What is ORM?

    2. Methodology

    3. Delete information from Google

    4. Other SEO Services

    5. Frequently Asked Questions

    Get started >>

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