The target is to achieve with less advertising expenditure to increase the conversions of your campaigns in the different advertising platforms where you are investing. To do this, we will carry out actions in your campaigns aimed at improving the established KPI’s.
A good advertising campaign without a good landing page (where my users will arrive when they click on my ads) will never achieve optimal results. This is why it is so important to apply CRO methodology to our campaigns.
Campaign overview
Identifying deficient campaigns
Landing page audit
The pages where our advertising goes must be correctly optimized.
Choosing an appropriate date range
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Identifying best and worst performing metrics (KPI's)
Demographics
Age, gender. ..
Analyze Targets
Optimization by experiments
Test A-B
Optimization by product groups
On platforms like Shopping
Smart bidding
Subset of auto-bidding strategies that use auto-learning to get more conversions or improve conversion value in each auction
We have teams specialized in all Google networks: search, display, shopping, etc.
We have specialists in advertising campaigns in all social networks, mainly in Facebook and Instagram.
1. What is Paid Media Optimization?
2. Optimization process
3. How can we help you grow?
4. Frequently Asked Questions
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