SEO Penalties

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    1. Penalty Removed

    confidencial
    3 6 8 Ene 20Jul 20

    Sixtrix

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    2. What is a SEO penalty?

    The main function of search engines is to make it easier for users to find what they are really looking for. In order to guarantee this task, they have evolved and applied a series of quality filters on the content they store over time.

    If your website does not comply with the rules offered publicly by the search engines or is within the parameters defined by their filters, you may suffer a SEO penalty.

    You may have performed certain types of actions knowing they were punishable or not being aware of them, but that will not exempt you from the consequences. On other occasions, a priori it seems that we are doing everything properly but the weight in the search engine algorithm of some factors is updated, which makes us lose relevance and visibility if those factors are not well worked out.

    Search engines such as Google are in continuous movement, making several daily changes in searches, although when we really notice it is when they make large movements in multiple sectors at once.

    3. Process for Removing SEO Penalties

    Depending on the type of penalty, it is usually a basic or complex process.

    Human Factor Analysis:

    We will rule out traffic drops due to measurement errors, programming errors (fortuitous publications of duplicate content, etc), indexing errors (uploading to version production with the robots.txt avoiding indexing, etc)

    OnSERP Analysis:

    What appears if we search for you in Google? We will analyze your real situation

    Google Search Console:

    Have you been informed in Google? There are several types of notifications. Depending on the reason you indicate, we will act.

    Google Analytics:

    We will segment and analyze the organic traffic of your website to detect the exact moment of the penalty or the traffic behavior over time, which urls have been affected, etc. Sometimes we lose traffic and it's not bad, since we may be selling more, for example.

    Detect the type of penalty

    There are two types: manual (we will receive a notice in Google Search Console from the Google anti-spam team) and algorithmic (Google Panda and Google Penguin). Depending on the type and the results of the analyses performed, we will make the necessary SEO recommendations to reverse the situation as soon as possible

    Get out of a penalty:

    Once we know the origin, type and cause, we must implement the recommendations we propose. Sometimes this is a slow, hard, and complicated job, but necessary.

    Traffic Recovery:

    It can come as soon as we solve the problem or wait for the next major algorithmic update of the search engine. It will depend on the level of penalty we have.

    4. Why do a SEO audit?

    We work to meet the needs of our users. All the search engines have a series of filters and guidelines that we must know, so that our website complies with all of them and is truly the basis of our SEO strategy.

    We need to invest initial time in having a complete vision of the business, so that we can decide what actions to take in time that will generate a real impact on the project.

    Professional SEO audit. Let’s forget the idea of 2005 where a SEO audit was a simple checklist

    We must build and improve our methodology day by day: training, experimenting, testing and extracting our own working method for each type of client.

    We need to attend to different areas of action:

    Analysis and business knowledge

    • Understand the business in depth: what do we sell? what are we competitive in? where not? what is the most profitable? what is of interest? why? etc.
    • Know the competition: what do they do? what do they do better? and worse? strategy?
    • Analyze the history of the project: is the traffic up? down? is it stable? trend?

    Technical audit

    • Have a wide knowledge of the information that Google (or the target search engine where we want to get visibility) publishes.
    • Detect problems: crawling, indexing, web architecture, internal linking, content quality, etc.

    Prioritization of SEO factors

    • Prioritize technical implementations: what impacts more at lower cost?
    • Prioritize business recommendations.

    All this will help us make decisions at all times.

    Remember that the final audit document does not specify the faults found on the website, but rather proposes the changes necessary to achieve better visibility in search engines, always taking into account the profitability of the project.

    5. How can we help you grow?

    SEO Audit

    We will audit your website to detect problems that will help you get out of the penalty.

    Technical SEO

    We will rule out technical errors that may be causing serious and search engine friendly problems.

    SEO OnPage

    We will use Artificial Intelligence tools that allow us to evaluate the quality of your content and detect URLs with a high probability of being penalized.

    Link Building

    Increase your authority in your sector by establishing relationships with media and websites that are sympathetic to your content. "Tell me who links to you and I'll tell you what position you deserve"

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    6. Frequently Asked Questions

    How do I know if I have been penalized?

    Generally, if your traffic doesn’t stop decreasing in time or suddenly from one day to the next you have lost it.

    Is it possible to get out of SEO penalty?

    Yes, but depending on whether it is manual or algorithmic, we will have to perform different strategies.

    Cerrar

    1. Penalty Removed

    2. What is a SEO penalty?

    3. Process for Removing Penalties

    4. Why do a SEO audit?

    5. Complementary services

    6. Frequently Asked Questions

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    Penalizaciones SEO